Gone are the days to promote your hotel through magazines, catalogs and flyers. Today, the first place goes to the adoption of a tourist booking hotels with & # 39 is the Internet. Which grew by more than 73% over the last 5 years, to book online high waves traveling these days. Recent reports suggest that the passage forms the largest category of e-commerce today, closely are selling tickets, online travel industry in order to reap in $ 700 billion in 2012, the number is growing exponentially with the services of traditional travel agencies to quickly leave and interrupted Obviously, hotel Internet marketing today is going way.
Determination of the need for innovative approaches in their marketing strategies, which are designed to attract the attention of potential customers, the hotel today is drawn to the hotel website promotion through Internet Marketing. It is very important to the hotel website to be competent enough to convert the number of visitors in the order. Website & # 39; s design, layout, structure, content, etc. have a significant impact on the rate of conversion. Rich SEO (Search Engine Optimization) and a & # 39 is part of the hotel and allows you to stand out in the very first reliable booking engine page. Hotel website today, allows customers to take a virtual tour of the hotel and read all the available information, study reviews and ratings, etc. Based on these factors, the user selects whether or not to make an order.
This is, however, important that the hotel marketing tools to be innovative, less complex and easily accessible. Visually speaking the digital future. Pleasant and attractive site demonstration of magical images of the hotel and its surroundings is definitely catches the visitor & # 39; s attention, but also offers a competitive advantage of the hotel. Dissemination of information to the & # 39 is another tool for the hospitality marketing. In addition, the hotel & # 39; s website must be able to weave a story that illuminates the guest about the various benefits and services offered. Particular attention should be paid to the company & # 39; s competitive advantage over the other with the right FAQ & # 39; s, in order to reap more customer satisfaction.
Recent reports suggest that if the property does not sell yourself on social networks, they are more likely to experience a drop in traffic of 2% per month, and those that increase the number of views by 12% per month. If you leave the Statistics aside, the reason why the hotel & # 39; Internet marketing strategy will include an effective social media because of the simple reason that this is where all the guests! Approximately 1 out of every 13 people on earth use Facebook today, and half of them enter every day! Social Center, Facebook, where people connect and communicate opinions, thoughts and feedback. It also includes a lot of information about the trip. Ensure that your hotel is active on the social scene with a & # 39 is a vital tool for the demanding new guests and retain old ones.