Gone are the days when you have to physically visit or call the airline to book your tickets. This is due to the fact that due to many technological improvements, the system has improved significantly. If you want to book tickets for a business trip or family trip, just go online and book these flight reservations. Pretty easy right? However, this convenient system would not exist without implementing KPIs for airline reservations or key performance indicators for airline reservations.
It would not be surprising to find key performance indicators in a business environment. However, you may be surprised to know that they are also needed in the aviation industry. Simply put, key performance indicators would not really be out of place in the aviation industry. This is due to the fact that these indicators exist to measure the current state of each company in any industry against the goals set when it was founded. Similarly, it would be necessary to implement KPIs for airline reservations.
In its simplest form, a scorecard would contain measurable measures, called measures, that would determine the current state of the company in relation to the goals and assumptions set during the founding and early years of the company itself. Currently, there are many measures that can be attached to a scorecard, and it seems reasonable to do so that the scorecard covers all the elements. However, this should not be the case, because the presence of many indicators would only complicate the entire measurement process. With many indicators, it would also be difficult to interpret and present all these measures in a consistent manner. Therefore, it would be wiser to just stick to several available indicators and key performance indicators.
In most cases, as in any enterprise or industry, these key performance indicators would be grouped according to function and needs. The following categories are an excellent complement to the airline booking scorecard: financial perspective, customer perspective and internal perspective. There is still a need to group these indicators together to implement the right direction and assessment of measures.
The measure to be considered in the financial perspective is the remuneration of ticket agents. Now you can actually make airline reservations online, so you shouldn’t need to hire ticket agents, right? Wrong. You must continue to hire ticket agents who will oversee the entire process. You wouldn’t want to issue or reserve duplicate tickets to your customers right now, right? It would simply cause customer dissatisfaction.
In terms of customer perspective, fees for place preferences would be a good measure. Some passengers prefer specific seats and are usually charged for this service. You must include this data to measure your satisfaction with this service. Errors in tickets should be a measure taking into account the internal perspective. Errors should be measured in a comprehensible way to minimize them in the long run.
These are just some of the key performance indicators for airline reservations that should be on the scorecard. With the support of your airline, success would be the next logical step.